Founded by the Rotary of South Salem in 1994 and turned over to the Hoopla Association in 2012, The Bite & Brew of Salem has been bringing families and friends together at Salem’s beautiful Riverfront Park to enjoy great food and music. The event has become a family-friendly festival attended by more than 10,000, with an upbeat, clean vibe in Salem’s expansive downtown Riverfront Park. The new and improved Bite & Brew of Salem features awesome live music all day, 15 food booths, 80 microbrews from more than 40 breweries, attractions that include a Kids’ Zone, and more throughout the four-day celebration.

Hoopla Association, a Salem, Oregon based non-profit organization, is committed to operating events for local community betterment. Founded in 1999, the Hoopla Association currently is running or partnering with six great Mid-Willamette Valley events. Hoopla events not only are geared to be experientially rich for their participants, they are volunteer and community driven.

Hoopla presented by Columbia Bank and Dutch Bros. is the granddaddy of all 3-on-3 basketball tournaments in Oregon. Believed to be the 2nd largest tournament of its kind in the world, Hoopla is in its 19th year in 2017. The tournament features roughly 900 teams, 3,600 participants, 800 volunteers, 40,000+ spectators and one of the best imaginable venues in the shadows of the Oregon State Capitol Building on Court, State and surrounding streets in downtown Salem.

In 2015, the Hoopla Association launched the Salem Winter Brewfest, a three-day event located in a heated tent structure on a lawn across from the State Capitol Building in Salem’s Capitol Mall State Park. Highlighted by yet another incredible venue, the Salem Winter Brewfest in its first year enjoyed attendance of more than 2,500 folks and featured live entertainment, more than 60 different microbrews from more than 25 breweries, plus many food booths as well.

The Hoopla Association also operates or is a partner in several other community efforts including the Hoopla Fun Run presented by Salem Kroc Center, the CT Studd Basketball Tournament benefiting Young Life and the Capitol City Classic presented by Adidas Basketball.

Your enjoyment of The Bite and Brew of Salem means more than just a great time. It means the continuation of support for key youth programs in our own hometown.